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#General Discussion

Branding Guide

I was thinking of finding a Branding Guide. Krafter is so close. Consider adding other elements, such as a logo area. Just a suggestion.

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Frank Schlatter

Hi Dougie.

That’s a great point! To clarify: KrafterPRO isn’t a standalone plugin with a typical installation routine. Instead, it’s a lightweight, transparent system powered by JSON files for variables and presets.

Think of it as a flexible design framework rather than a rigid piece of software. Here’s why that’s so powerful for your branding:

  • Effortless Branding: You don't need a complex API to add your logo. Simply use the Variable Manager to reference your image from the WordPress media library. It’s direct and keeps things lean.
  • The Power of Presets: A preset is essentially a 'style container' for your sizes, spacing, and layouts. The real magic happens when you start playing with them.
  • Infinite Customization: You have the freedom to take any KrafterPRO preset, tweak the settings to match your vision, and save it as a new, custom preset with your own naming convention.

Whether you’re combining existing styles or building your own from scratch, the JSON-based structure is completely open. It gives you a massive playground to establish your own brand standards without the overhead of heavy plugins. The possibilities are truly wide open!

Feel free to experiment and create your own styles and solutions with modified presets by yourself.